Performance Marketing Leadership
I lead cross-channel media strategy across search, programmatic, CTV, paid social, and measurement, building the systems, testing plans, and operating cadence that help brands scale with more clarity and better results.
Hire Trevor For
Media Strategy
Audience Planning
Measurement Systems
About Me
With 20 years’ experience, I help brands and teams connect strategy, media, and measurement so performance becomes more repeatable, more transparent, and easier to scale.
What I Do.
I help brands make media work harder by connecting audience strategy, channel planning, measurement, and operating discipline. My background spans financial services, B2B SaaS, higher education, automotive, DTC, and CPG.
How I Do It.
I build the structure behind performance, from KPI ladders and testing roadmaps to GTM tracking plans, dashboards, and executive reporting. The goal is simple: better decisions, faster reallocation, and stronger results across the funnel.
Clients I Have Worked With
Selected Impact
A few outcomes behind the strategy.
I focus on building media systems that create clearer decisions, stronger performance, and more accountable growth across channels.
JShip
Paid search, YouTube, Meta, and Reddit strategy for a DTC startup.
Result: $100K in first-year revenue and 300%+ ROAS on search.
Lawrence Tech University
Integrated media across TV, CTV, paid social, YouTube, and paid search.
Result: Traffic increased 570% and applications increased 148%.
Credit Union ONE
Cross-channel planning across CTV, OOH, radio, audio, social, and paid search.
Result: Foot traffic increased 900% and account applications increased 52%.
Workforce Software
B2B media strategy across print, CTV, LinkedIn, YouTube, and paid search.
Result: Site traffic increased 39% and B2B leads increased 26%.
Additional experience includes national partnerships, brand-lift measurement, and campaign leadership across automotive, CPG, financial services, higher education, B2B SaaS, and startups.
How I Work
Strategy is only useful if it changes decisions.
I build the structure behind better media performance. That usually means aligning audience strategy, channel roles, KPI ladders, testing plans, tracking governance, dashboards, and a weekly operating cadence so teams know what is working, what is not, and where to move next.
Audit the funnel
Review channels, audience strategy, measurement setup, reporting, and friction points.
Clarify the plan
Define business goals, KPI ladders, channel roles, and testing priorities.
Build the operating system
Create the naming rules, UTM structure, QA process, dashboards, and reporting rhythm.
Optimize with discipline
Turn insights into budget shifts, creative tests, audience refinements, and better executive decisions.
Who I Work Best With
The kinds of teams I help most
I do my best work with organizations that have meaningful growth goals but need stronger media structure behind them, whether that means better planning, cleaner measurement, sharper reporting, or tighter alignment across paid media, SEO, CRM, and web.
- Brands with multi-channel media investments
- Teams that need better measurement
- Organizations scaling beyond channel silos
- Leaders who want decision-ready reporting
- Businesses that value experimentation over guesswork
Let’s Connect
Need a stronger media system, not just more media spend?
Whether you need strategic leadership, clearer measurement, a better test-and-learn plan, or a better operating cadence, I’m open to the right conversations.